Monday, 4 May 2015

Fashion Targets Breast Cancer 2015

Fashion Targets Breast Cancer has once again teamed up with some amazing brands and the new collection all looks great. The new collection was launched a few weeks ago and once again, we have cute pieces for a good cause.

This year, they are celebrating Britain's Bright Young Things, with celebrity ambassadors such as Abbey Clancy, Alice Dellal, Foxes and Lily Donaldson urging women to 'Wear Your Support'. These are the women to watch in 2015 - each very successful in her field - and each contributed to the super chic campaign for this year.

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The collection this year is split in to three key trends: Romantic Spell, Summer Pop and Atlantic Cool. Brands involved included River Island, Warehouse, Debenhams, Laura Ashley, M&S, Topshop and many others.

 photo Laura Ashley Fondant Dress - pound85 Lifestyle shot_zpsbzr1ejub.jpg

Once again, proceeds go to Breakthrough Breast Cancer's vital work and, now in its 19th year, the campaign has raised more than £13.5m.

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 photo Alice Dellal for Fashion Targets Breast Cancer 2015 1_zpsquesykxb.jpg

The celebrity photography is a step forward for the campaign too, with the images being shot by photographer Simon Emmett.

Sherin xx


Imogen said...

I love this sort of thing, such a worthy cause and the pieces are really amazing.

Lily Lipstick said...

I love the pink and grey sweatshirt - such a great cause and that so many retailers get involved. x

cat eyes & skinny jeans said...

So many amazing looks - and all for such a great cause! I adore everything about the outfit in the second to last pic!


Cee said...

I swear, the fashion targets cancer collaborations get more and more stylish every year! I love the painted pink and blue dress, so gorgeous and perfect for spring.

Couture Carrie said...

Amazing cause and pieces!


JC Cross-Jones said...

That floral dress sis lovely, and what a great cause!
Two Hearts One Roof

Ida said...

The pink bag is amazing :)

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