Monday, 10 November 2014

#LoveMyHood with Bench

Hoodies are one of my favourite pieces of clothing, especially when it's as cold as it is now. I love snuggling up in them.

Bench has recently launched their new global #LoveMyHood Campaign and I was excited to be involved.

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The project celebrates the hoody and how it has been an important piece in every Bench collection, since they launched in the 1980's. The new project see's each country developing a different way of showcasing the hoods, with showrooms being opened to involve the likes of artists and bloggers.

In London, Bench focused on 'the blogger' and invited a few of us down to style a few of the hooded pieces and get photographed. I had a lot of fun styling the pieces and doing a bit of posing in them. I managed to get a few sneak peeks at the pictures, as well as a few behind the scene shots.
The first hood I tried on was this amazingly warm dark winter's coat. It was so cosy and something perfect for the winter.

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I also got to try on a grey hoody - a piece that you can wear everyday.

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Alongside the project, there is also a #LoveMyHood competition to get involved in, where you could win a city break in a European city. Check out the #LovveMyHood site for more information.

The project has seen many bloggers get involved and there will be an exhibition on the 20th November in East London. The exhibition will showcase all the shots of the bloggers and will also include illustrations.

Sherin xx


Maria Fallon said...

You can't beat a hoody for snuggling up in, you look so cosy in those first pics!

Maria xxx

Cee said...

It's very hard to look really stylish in a hoodie, but I really admire anyone who can pull it off. I absolutely love that white one on you, it looks so warm and comfortable!

Allison said...

I love this - you take the hoodie from being scrubby to chic and gorgeous! You look absolutely wonderful, love (and comfortable, which is a tough line to cross!).

Couture Carrie said...

Cute and cosy, darling!


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