Sunday, 23 September 2012

CoolBrands 2012/2013

I was invited over to BoxPark earlier today for the official announcement of CoolBrands 12/13. For those that don't know this is a list of some of the world's coolest brands, picked by influencers in areas industries such as music, fashion and well known personalities. This year's Expert Council included the likes of Susie Bubble, Plan B, Alex Box, and Sadie Frost, amongst many others. There are 39 personalities on the Council, and alongside votes from the British public.

The CoolBrands Top 20 list has been around since 2001, and is announced every September, alongside a very gorgeous hardback book.


So without further delay, here is the official top 20 list, based on Innovation, Originality, Authenticity and Uniqueness.

3.Aston Martin
6.BBC iPlayer
8.Virgin Atlantic
9.Bang & Olufsen
15.Ben & Jerry's

I'm also having a great time flicking through the book and coming across some cool brands that I didn't know much about before!

Who would you have on your Top 20 Cool Brands list?

Sherin xx


LilyLipstick said...

I'd not heard of this list before but its really interesting seeing what brands they've picked. I was surprised to see BBC iPlayer so high up but considering that I wouldn't know what to do with myself half the time without it it probably deserves its place on the list! x

Sami said...

I love that BBC iPlayer is placed higher than Vogue... And Haagen Daz beat Ben & Jerry's?! What is wrong with the world????!!

Rachel said...

Awesome, but Innocent for their smoothies should be on there!

Diana Marks said...

This is a very interesting post! I'd have Photoshop too!

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Imogen said...

This is really interesting. Some surprises and some that I would definitely expect.

Style Eyes said...

Sounds like an interesting list. Glad to see there two icecream brands on it.

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