Fearne Cotton

If you don't already know this, Fearne Cotton is one my majoy role models. I think she's stunning, I love what she does, and I think she has great style. She has a collection at Very.co.uk and I'm a huge fan of it. I have a dress from the collection and really love it. I also got a sneak peek of her AW line while at the Very Press Day.

A few lucky bloggers were able to email over and ask Fearne a few questions, and I was one of them. Here's the interview:

A lot of designers use a darker colour palette for AW collections, what made you decide to keep brights for yours?

I think it’s really important to include plenty of bright colour in your AW11 wardrobe – otherwise things can get very depressing! Lorna, Raindrops of Sapphire

What piece in your AW collection would you say most describes you?

The black dress with a vintage cream print and ruffle lace sleeves. It’s a simple design, but made special with the little quirky details. It’s very comfy but girly at the same time. Something I know I will wear to death! Lorna, Raindrops of Sapphire

Who is the typical girl who wears your designs, how would you describe her lifestyle?

Someone who likes to make a bit of an effort, no matter where she is going. Someone who spends a lot of time with her friends, who likes to have fun and knows what she feels comfortable in and what looks good. – Emma Campbell, What Emma Did

What can we expect from the AW range?

Bright colours, gorgeous shapes and flattering cuts – there is something everyone in this collection!

Sherin, Hi Fashion

What's your favourite thing about designing for Very? What made you decide to design your own range in the first place?

It’s something I’d dreamed of doing. When Very first approached me, it was a dream come true to have the freedom to design my own range. I was very nervous the first time I handed my sketches over, but I haven’t looked back since! Sherin, Hi Fashion

I love how in your latest collection you can see inspiration through the clothes you wear day to day such as cute vintage patterned dresses and dresses with a peter pan collar, do you design your range for customers who like to dress quirky as well? or do you try and design a range that any woman could wear?

Both really. Some of the pieces I design would flatter most women – really easy comfortable shapes. Some of the “quirky” pieces are for those who have a bit more fashion bravery. I have learnt how important it is to listen to the customer. Very gets fantastic customer feedback – I always use this to help lead me in decisions about my next collection. Becca Hermitt, Fashion Train

Would you ever branch out to designing your own accessories?

It’s something we’ve talked about before. At the moment, I’m reluctant. I’d rather focus on doing the clothes and shoes really well, I’d hate to over stretch and end up with something that wasn’t 100%. Maybe one day, but it doesn’t feel like it’s the right time yet. Becca, Fashion Train

Do you keep a diary/sketchbook of things which inspire you to help you design each collection?

As soon as I know the deadline, I start to make montages and mood boards of image tears and photos, and look to see if a theme emerges. Sometimes I already have a themed planned, in which case I’ll have collected up references from fashion magazines all year round. Then I start sketching, and it all goes from there. Becca Hermitt, Fashion Train

What do you think of the collection?

Sherin xx

Thanks to Very for the pictures!