Monday, 11 July 2011

Fearne Cotton

If you don't already know this, Fearne Cotton is one my majoy role models. I think she's stunning, I love what she does, and I think she has great style. She has a collection at and I'm a huge fan of it. I have a dress from the collection and really love it. I also got a sneak peek of her AW line while at the Very Press Day.

A few lucky bloggers were able to email over and ask Fearne a few questions, and I was one of them. Here's the interview:

A lot of designers use a darker colour palette for AW collections, what made you decide to keep brights for yours?
I think it’s really important to include plenty of bright colour in your AW11 wardrobe – otherwise things can get very depressing! Lorna, Raindrops of Sapphire


What piece in your AW collection would you say most describes you?
The black dress with a vintage cream print and ruffle lace sleeves. It’s a simple design, but made special with the little quirky details. It’s very comfy but girly at the same time. Something I know I will wear to death! Lorna, Raindrops of Sapphire

Who is the typical girl who wears your designs, how would you describe her lifestyle?
Someone who likes to make a bit of an effort, no matter where she is going. Someone who spends a lot of time with her friends, who likes to have fun and knows what she feels comfortable in and what looks good. – Emma Campbell, What Emma Did

What can we expect from the AW range?
Bright colours, gorgeous shapes and flattering cuts – there is something everyone in this collection!
Sherin, Hi Fashion


What's your favourite thing about designing for Very? What made you decide to design your own range in the first place?
It’s something I’d dreamed of doing. When Very first approached me, it was a dream come true to have the freedom to design my own range. I was very nervous the first time I handed my sketches over, but I haven’t looked back since! Sherin, Hi Fashion

I love how in your latest collection you can see inspiration through the clothes you wear day to day such as cute vintage patterned dresses and dresses with a peter pan collar, do you design your range for customers who like to dress quirky as well? or do you try and design a range that any woman could wear?
Both really. Some of the pieces I design would flatter most women – really easy comfortable shapes. Some of the “quirky” pieces are for those who have a bit more fashion bravery. I have learnt how important it is to listen to the customer. Very gets fantastic customer feedback – I always use this to help lead me in decisions about my next collection. Becca Hermitt, Fashion Train

Would you ever branch out to designing your own accessories?
It’s something we’ve talked about before. At the moment, I’m reluctant. I’d rather focus on doing the clothes and shoes really well, I’d hate to over stretch and end up with something that wasn’t 100%. Maybe one day, but it doesn’t feel like it’s the right time yet. Becca, Fashion Train


Do you keep a diary/sketchbook of things which inspire you to help you design each collection?
As soon as I know the deadline, I start to make montages and mood boards of image tears and photos, and look to see if a theme emerges. Sometimes I already have a themed planned, in which case I’ll have collected up references from fashion magazines all year round. Then I start sketching, and it all goes from there. Becca Hermitt, Fashion Train

What do you think of the collection?

Sherin xx

Thanks to Very for the pictures!


Ani. said...

The pink dress is most amazing.

Fearne definitely has amazing style and any collection I've seen her design was lovely!

janettaylor said...

That first dress is sooo cute!

Anonymous said...

The first dress is so cute! I'm in love with it, and well anything with a peter pan collar to be honest! xx

Claire said...

I.. I quite like it, actually. Those first two dressed you included pictures of, I'd wear them any day.

Neat that you got to ask questions. Yours is a good one too, that's an interesting answer.

Maria said...

I love Fearne Cotton and her clothes for Very always look really cute :)

Maria xxx

Couture Carrie said...

Such gorgeous dresses!


Tanvi said...

Great collection!!!

♡ from ©

Cafe Fashionista said...

Ooh, the first two looks are my favorite - I need, I need! Great interview, Sherin! :)

High Street Priestess said...

How gorgeous is her hair? She looks so cute! Love your blog. x

Susu Paris Chic said...

"Someone who likes to make a bit of an effort, no matter where she is going." I totally relate!

Anonymous said...

Love the range. She is such a gorgeous girl.


Krissy ~ said...

I have so much love for Fearne Cotton!
She is without a doubt, beyond amazing! aha!
Krissy xoxo

Style Eyes said...

I love the first dress, very pretty

Jennifer Fabulous said...

Her designs are ADORABLE!! What fabulous style! Great questions, Sherin. :)

Sophie - Country girl said...

Fearne has an effortless style. I think she's so bright and chirpy and her clothes reflect that.

Sandra said...

Interesting interview. :)

Simone said...

She's beautiful!!

Answer: Yes I love them too! I think that they should be together in real life! Don't you think so too?

FashionJazz said...

I love fearne so much! Her style is super cool and its so awesome u got to ask her a question hun! : ) xx

Imogen said...

Great post. I find Fearne very interesting. I first found out who she was when she hosted a show on the lifestyle chanel although I can't remember what it was called. I like her style, her outfits here are amazing and I love the name Fearne!

Isabel said...

id never heard of fearne cotton, thanks for the intro!

Kavery said...

Ooh she has style in spades doesn't she? She seems like a nice person too

meimeisays said...


Anonymous said...
This comment has been removed by a blog administrator.

Copyright Statement

Copyright HiFashion

All photos are taken by me, unless otherwise stated. If you do see one of your pictures here and would like me to remove it, or you would like to use one of my pictures, all you have to do is send me an email and ask.