Friday, 2 April 2010

F&F at Tesco

I was invited to a very mysterious event. All I knew before was that a brand was launching an exclusive new line.
So my curiosity took me to Baker Street on Tuesday evening, to see what it was all about. As soon as I got there, I realised it was for Tesco's new F&F range. For those of you who don't know, Tesco is a supermarket that sells pretty much everything, from clothes to food, electronics to toiletries.
Tesco's clothing range has been going on for a while, but recently, I've heard really good things about them as they've up-ed their game to compete with the likes of Topshop and New Look.

I got there relatively early and was welcomed by the lovely people at We Are Social and Clothing at Tesco. I was taken to the showroom and was really really impressed. Like I said, Tesco have really up-ed their game when it comes to their F&F collection.

But before I could take a look at the clothes, I had to get my nails done. WAH nails had a table filled with lovely nail polishes and nail pens, so I had to go over and get them done. Don't they look lovely?? I love the Diamante on them. I was so joined by Gem Fatale, who had the most amazing leopard print done on her nails.

I was also presented with the most awesome cupcake ever, which I devoured really quickly. How cool is it that they had our blog names on them??

After socialing a bit with
Fritha, who also had pretty awesome nails done, I decided it was time to have a look at the collections.

F&F Trend: This collection is aimed at a slightly younger audience, so for girls in their teens and 20's. It is very fashion forward and is definitely something that would rival the likes of Topshop and H&M. The item's here were all definitely very trendy. There were pretty rara and tuilip skirts, as well as dresses perfect for the Summer.

F&F Couture: This is a slightly more premium brand, with higher price ranges. But it's clear to see that it's a really well made and original collection.
My favourite thing from the whole collection was the white dress below. How perfect would that be for a Summer wedding? And the purple dress in the picture below was amazing. It had a collar that could move and was made from a really great material.

F&F SS10:
This is the collection they have for SS10, and is being released throughout the Summer. Surprisingly enough, I really liked it. It's a really Summery line, with some great pieces and colours in it.

All in all, I was very very impressed with the new collections. I've always thought of Tesco as a place just to buy my food, but now it's definitely one of the places that I would buy clothes, and I can see my wardrobe quickly overflowing with clothes from the F&F ranges. All their collections are
available online, and for more information, you can check their blog, Facebook or Twitter.

Sherin xx


Anonymous said...

Wow, I wouldn't expect it from Tesco! I have a huge tesco down my road, so can't wait for the tulip skirts to hit the shelves!


GlamSam said...

oooo... tesco clothing is quite impressive! Might have 2 tag along with my mum next time she goes :-)
Sami xx

ps that cupcake looks yummy!!!

Ladyulia said...

cool couture,,,,

Dusk said...

I don't know of Tesco but dayam... I need that purple dress.

Imogen said...

This is an impressive and stunning collection. The purple dress is definately my favourite.

Rachel said...

The collection looks lovely! The prints are very cool.

E said...

What an awesome experience! I really like what I'm seeing here!

Cafe Fashionista said...

I have never heard of Tesco before, but ohmigosh Sherin you have just made me obsessed - everything is gorgeous!! :)

Anna Jane said...

I've always been put off by the thought of supermarket brands in terms of clothing, but I can't get over how pretty that pink dress is. Great report - love it!

- Anna Jane xxx

Le Sigh of a Fashionista said...

Wow, you are a lucky girl. What a fun event.

Nina (Femme Rationale) said...

when i was in the uk a few yrs ago, i loved ducking into tesco and just seeing all the stuff in there that we don't have here. i guess it's equivalent to our wal-mart? or target?

Tasha said...

what a cool event to get invited to! the clothes look great! and how fun that they had cupcakes with the blog names on in! so cute!

dancinginchiffon said...

the F@F collection is definitely the new rival for f21 and the clothing already! Thanks for sharing darling!

The Trendy Fashionista said...

I'm loving your nail polish :)Great collection

-The Trendy Fashionista

OceanDreams said...

Looks like a great collection and i love your nail polish too, hope your weekend went well!

Copyright Statement

Copyright HiFashion

All photos are taken by me, unless otherwise stated. If you do see one of your pictures here and would like me to remove it, or you would like to use one of my pictures, all you have to do is send me an email and ask.